PLA Course Subjects

Prior Learning Assessment Course Subjects

marketing

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Courses 1-10 of 74 matches.
Real Estate Marketing   (REE-321)   3.00 s.h.  
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Course Description
Factors in marketing residential, business, industrial, and farm property, such as listing, prospecting, advertising, showing, determining the need of the client, qualifying clients, and closing the sale.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Demonstrate a solid understanding of the strategies and techniques used by real estate professionals to effectively market and sell property
  • Describe and differentiate the marketing issues of a marketing plan to obtain buyers and sellers
  • Describe and differentiate the marketing issues of a marketing plan for servicing buyers and sellers
  • Describe and differentiate the marketing issues of a marketing plan for a property
  • Describe and differentiate the marketing issues of a marketing plan for a Realtor.

 
Marketing Management Strategy II   (MAR-426)   6.00 s.h.  
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Continuation of Marketing Management Strategy I. Capstone review of the theory and practice marketing policy and strategy formulation for the business student who specializes in marketing. 
Services Marketing   (MAR-311)   3.00 s.h.  
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Scope of services marketing; differences in product & services marketing; marketing decisions and approaches in banking, retailing, professional services, and other service industries. 
Advanced Marketing Research   (MAR-412)   3.00 s.h.  
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A workshop course in marketing research designed to provide the student with practical applications of the various principles of marketing research. A number of actual business problems which lend themselves to marketing research analysis are completed in the course of the term. 
Industrial Marketing   (MAR-312)   3.00 s.h.  
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Course Description
Industrial Marketing: High-Tech Products and Services. This course investigates the relevance of traditional marketing methods to industrial products and services. Special attention is given to high-technology vs. nondifferentiated products/service areas. Through lecture, group discussion, and case studies, you explore the psychology and methods of selling to and dealing with industrial buyers. Marketing to the federal government and special problems of international marketing are also discussed.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Describe how to utilize marketing concepts in a business-to-business environment.
  • Explain business-to-business marketing concepts, practices and technologies used to plan, implement and manage electronic enterprises.
  • Identify and analyze the practical application focus for marketing technology techniques.
  • Apply business product marketing processes to meet the needs of the business buyer.

 
Marketing with Digital & Social Media   (MAR-441)   3.00 s.h.  
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Course Description
Technology has transformed the ways that marketers must approach operations, channels and customers. Marketing professionals must look beyond current e-business fads to understand the fundamentals that will distinguish marketing leaders in the future. The focus will be on using the internet for marketing, including how to drive new sales, and how to dovetail customer support and service activities. This course will cover the history of the internet, the basic technology involved, the overall impact of technology on marketing, how to use the web as a marketing tool, how the Internet fits into an integrated marketing strategy, and how to apply these concepts to your present work or future occupational needs.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Define and measure marketing opportunities in a changing technological environment.
  • Research marketing opportunities and product a SWOT analysis.
  • Discuss e-marketing strategies and produce a strategic plan to market a specific product.
  • Formulate design considerations for a marketing website including the marketing tactics that will be used and produce an implementation plan.
  • Forecast revenues and expenses needed to reach goals based on design and implementation schedules.
  • Use performance metrics to measure forecasted revenues and expenses for an e-marketing initiative.

 
Direct Marketing Management   (MAR-341)   3.00 s.h.  
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Course Description
A study of direct marketing from a managerial perspective. The course emphasizes direct marketing strategies, techniques and the application of a new technologies such as telemarketing and videotext. Microcomputer-based course assignments involving database maintenance and use and mail merging require the use of the microcomputer lab.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Identify the elements of the direct marketing planning process.
  • Distinguish the media options available within the sphere of direct marketing and describe the advantages, disadvantages and limitations of each
  • Define the role, importance, and limitations of direct marketing decisions in influencing company performance.
  • Describe, analyze, and design a direct marketing plan appropriate for a product/service, and enterprise or brand and its target markets.
 
Marketing Architecture and Engineering Services   (ARH-302)   3.00 s.h.  
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An overview of marketing professional services in the business context of the professional services in the business context of the profession including the structure of a marketing program, services of work, strategies for developing clients, market research, proposals, brochures, public relations, and the marketing plan. 
Small Business Marketing   (MAR-440)   3.00 s.h.  
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Course Description
The small business manager should have a primary goal of developing satisfied customers. Understanding small business marketing is the foundation to achieve this goal. Recent research has clearly indicated that an overwhelming cause for small business failure can be traced to inadequate marketing. The Small Business Marketing course will provide the student with the tools to develop an appropriate marketing program for small business. Topics emphasized in this course include performing meaningful market research, determining pricing and promotional strategies, selecting the right marketing channels.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Describe and identify the forms, elements and practical applications of advertising and promotions.
  • Discuss and integrate the concepts between pricing, strategies and organizational performance.
  • Analyze market research to determine the importance of consumer perception when developing channels of distribution.
  • Apply the marketing elements for a product or service.

 
Managerial Marketing   (MAR-302)   3.00 s.h.  
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Course Description
Study of the managerial aspects of marketing on the manufacturer's level: marketing research, product planning, pricing, sales and promotional planning, sales force management, and other functional aspects of marketing management

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Select a manufacturing category whose marketing management you feel comfortable discussing and conduct an industry analysis from secondary sources that highlights a key customer segment.
  • Outline a long-range strategic marketing plan (5 years at least) for a manufacturing company in the category, providing detailed views of the following managerial aspects:
    • Product planning
    • Pricing
    • Sales/promotion planning
    • Sales force management
  • Begin the discussion of each managerial aspect with a SWOT analysis that assesses it in an appropriate classification (try to have at least one weakness or threat among the four).
  • Discuss the ways in which the strategic marketing plan will address the SWOT findings by either building on existing strengths and opportunities or addressing weaknesses and threats.

 
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