PLA Course Subjects

Prior Learning Assessment Course Subjects

marketing

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Courses 1-10 of 24 matches.
Direct Marketing Management   (MAR-341)   3.00 s.h.  
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Course Description
A study of direct marketing from a managerial perspective. The course emphasizes direct marketing strategies, techniques and the application of a new technologies such as telemarketing and videotext. Microcomputer-based course assignments involving database maintenance and use and mail merging require the use of the microcomputer lab.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Identify the elements of the direct marketing planning process.
  • Distinguish the media options available within the sphere of direct marketing and describe the advantages, disadvantages and limitations of each
  • Define the role, importance, and limitations of direct marketing decisions in influencing company performance.
  • Describe, analyze, and design a direct marketing plan appropriate for a product/service, and enterprise or brand and its target markets.
 
Marketing of Hospitality   (HMM-216)   3.00 s.h.  
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Course Description
Fund raising for nonprofit organizations: corporate, individual and foundation giving. Grant writing.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Explain why nonprofits exist.
  • Define a philanthropic gift and discuss why people make philanthropic gifts.
  • Discuss the importance of an organization's mission in fundraising and the role of a “case for giving” in any fundraising effort.
  • Name, describe and give examples of at least five methods of fundraising from individuals and/or organizations.
  • Use the fundraising cycle to describe the activities possible to secure a charitable gift from an individual.
  • Outline the grant proposal process.
  • Describe the methods to identify a grant prospect and discuss the importance of mission match in this process.
  • Name how volunteers, board members and staff are used in a fundraising effort, and provide a job description of at least one volunteer role.
  • Talk about why commissions are not appropriate in fundraising.
  • Explain why the AFP (Association of Fundraising Professionals) Code of Ethics is an important guide to staff, board and volunteers who engage in charitable gift fundraising.
 
Introduction to Marketing   (MAR-301)   3.00 s.h.  
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Course Description
Fund raising for nonprofit organizations: corporate, individual and foundation giving. Grant writing.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Explain why nonprofits exist.
  • Define a philanthropic gift and discuss why people make philanthropic gifts.
  • Discuss the importance of an organization's mission in fundraising and the role of a “case for giving” in any fundraising effort.
  • Name, describe and give examples of at least five methods of fundraising from individuals and/or organizations.
  • Use the fundraising cycle to describe the activities possible to secure a charitable gift from an individual.
  • Outline the grant proposal process.
  • Describe the methods to identify a grant prospect and discuss the importance of mission match in this process.
  • Name how volunteers, board members and staff are used in a fundraising effort, and provide a job description of at least one volunteer role.
  • Talk about why commissions are not appropriate in fundraising.
  • Explain why the AFP (Association of Fundraising Professionals) Code of Ethics is an important guide to staff, board and volunteers who engage in charitable gift fundraising.
 
Managerial Marketing   (MAR-302)   3.00 s.h.  
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Course Description
Fund raising for nonprofit organizations: corporate, individual and foundation giving. Grant writing.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Explain why nonprofits exist.
  • Define a philanthropic gift and discuss why people make philanthropic gifts.
  • Discuss the importance of an organization's mission in fundraising and the role of a “case for giving” in any fundraising effort.
  • Name, describe and give examples of at least five methods of fundraising from individuals and/or organizations.
  • Use the fundraising cycle to describe the activities possible to secure a charitable gift from an individual.
  • Outline the grant proposal process.
  • Describe the methods to identify a grant prospect and discuss the importance of mission match in this process.
  • Name how volunteers, board members and staff are used in a fundraising effort, and provide a job description of at least one volunteer role.
  • Talk about why commissions are not appropriate in fundraising.
  • Explain why the AFP (Association of Fundraising Professionals) Code of Ethics is an important guide to staff, board and volunteers who engage in charitable gift fundraising.
 
Services Marketing   (MAR-311)   3.00 s.h.  
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Course Description
Fund raising for nonprofit organizations: corporate, individual and foundation giving. Grant writing.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Explain why nonprofits exist.
  • Define a philanthropic gift and discuss why people make philanthropic gifts.
  • Discuss the importance of an organization's mission in fundraising and the role of a “case for giving” in any fundraising effort.
  • Name, describe and give examples of at least five methods of fundraising from individuals and/or organizations.
  • Use the fundraising cycle to describe the activities possible to secure a charitable gift from an individual.
  • Outline the grant proposal process.
  • Describe the methods to identify a grant prospect and discuss the importance of mission match in this process.
  • Name how volunteers, board members and staff are used in a fundraising effort, and provide a job description of at least one volunteer role.
  • Talk about why commissions are not appropriate in fundraising.
  • Explain why the AFP (Association of Fundraising Professionals) Code of Ethics is an important guide to staff, board and volunteers who engage in charitable gift fundraising.
 
Industrial Marketing   (MAR-312)   3.00 s.h.  
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Course Description
Fund raising for nonprofit organizations: corporate, individual and foundation giving. Grant writing.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Explain why nonprofits exist.
  • Define a philanthropic gift and discuss why people make philanthropic gifts.
  • Discuss the importance of an organization's mission in fundraising and the role of a “case for giving” in any fundraising effort.
  • Name, describe and give examples of at least five methods of fundraising from individuals and/or organizations.
  • Use the fundraising cycle to describe the activities possible to secure a charitable gift from an individual.
  • Outline the grant proposal process.
  • Describe the methods to identify a grant prospect and discuss the importance of mission match in this process.
  • Name how volunteers, board members and staff are used in a fundraising effort, and provide a job description of at least one volunteer role.
  • Talk about why commissions are not appropriate in fundraising.
  • Explain why the AFP (Association of Fundraising Professionals) Code of Ethics is an important guide to staff, board and volunteers who engage in charitable gift fundraising.
 
Marketing Communications   (MAR-321)   3.00 s.h.  
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Course Description
Fund raising for nonprofit organizations: corporate, individual and foundation giving. Grant writing.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Explain why nonprofits exist.
  • Define a philanthropic gift and discuss why people make philanthropic gifts.
  • Discuss the importance of an organization's mission in fundraising and the role of a “case for giving” in any fundraising effort.
  • Name, describe and give examples of at least five methods of fundraising from individuals and/or organizations.
  • Use the fundraising cycle to describe the activities possible to secure a charitable gift from an individual.
  • Outline the grant proposal process.
  • Describe the methods to identify a grant prospect and discuss the importance of mission match in this process.
  • Name how volunteers, board members and staff are used in a fundraising effort, and provide a job description of at least one volunteer role.
  • Talk about why commissions are not appropriate in fundraising.
  • Explain why the AFP (Association of Fundraising Professionals) Code of Ethics is an important guide to staff, board and volunteers who engage in charitable gift fundraising.
 
Marketing Research   (MAR-411)   3.00 s.h.  
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Course Description
Fund raising for nonprofit organizations: corporate, individual and foundation giving. Grant writing.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Explain why nonprofits exist.
  • Define a philanthropic gift and discuss why people make philanthropic gifts.
  • Discuss the importance of an organization's mission in fundraising and the role of a “case for giving” in any fundraising effort.
  • Name, describe and give examples of at least five methods of fundraising from individuals and/or organizations.
  • Use the fundraising cycle to describe the activities possible to secure a charitable gift from an individual.
  • Outline the grant proposal process.
  • Describe the methods to identify a grant prospect and discuss the importance of mission match in this process.
  • Name how volunteers, board members and staff are used in a fundraising effort, and provide a job description of at least one volunteer role.
  • Talk about why commissions are not appropriate in fundraising.
  • Explain why the AFP (Association of Fundraising Professionals) Code of Ethics is an important guide to staff, board and volunteers who engage in charitable gift fundraising.
 
International Marketing   (MAR-451)   3.00 s.h.  
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Course Description
Fund raising for nonprofit organizations: corporate, individual and foundation giving. Grant writing.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Explain why nonprofits exist.
  • Define a philanthropic gift and discuss why people make philanthropic gifts.
  • Discuss the importance of an organization's mission in fundraising and the role of a “case for giving” in any fundraising effort.
  • Name, describe and give examples of at least five methods of fundraising from individuals and/or organizations.
  • Use the fundraising cycle to describe the activities possible to secure a charitable gift from an individual.
  • Outline the grant proposal process.
  • Describe the methods to identify a grant prospect and discuss the importance of mission match in this process.
  • Name how volunteers, board members and staff are used in a fundraising effort, and provide a job description of at least one volunteer role.
  • Talk about why commissions are not appropriate in fundraising.
  • Explain why the AFP (Association of Fundraising Professionals) Code of Ethics is an important guide to staff, board and volunteers who engage in charitable gift fundraising.
 
New Product Development and Marketing   (MAR-335)   3.00 s.h.  
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Course Description
Fund raising for nonprofit organizations: corporate, individual and foundation giving. Grant writing.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Explain why nonprofits exist.
  • Define a philanthropic gift and discuss why people make philanthropic gifts.
  • Discuss the importance of an organization's mission in fundraising and the role of a “case for giving” in any fundraising effort.
  • Name, describe and give examples of at least five methods of fundraising from individuals and/or organizations.
  • Use the fundraising cycle to describe the activities possible to secure a charitable gift from an individual.
  • Outline the grant proposal process.
  • Describe the methods to identify a grant prospect and discuss the importance of mission match in this process.
  • Name how volunteers, board members and staff are used in a fundraising effort, and provide a job description of at least one volunteer role.
  • Talk about why commissions are not appropriate in fundraising.
  • Explain why the AFP (Association of Fundraising Professionals) Code of Ethics is an important guide to staff, board and volunteers who engage in charitable gift fundraising.
 
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